Visit California Picks Host Sydney as Agency Partner
Host has been selected to develop campaigns that drive visitation to the US state following a competitive pitch.
Says
David Mering, founder and CEO, MeringCarson, global agency of record
for Visit California, who led the pitch process: "We had a great feel
for Host from the outset. With tourism and leisure clients including
Carnival Cruise Lines, Hotels.com and Air New Zealand, and an impressive
body of stand out work for all of them, they were the natural choice."
Says Laura Aldington, managing director, Host: "Who doesn't want to
holiday in California? We're looking forward to reminding Australians
about everything the state has to offer."
More than 1m
Australians holiday in the USA every year, with California being the
most popular state for them to visit. Despite its comparatively small
population, Australia is the country's 10th largest tourism market.
