Visible Appoints GUT Miami as Social Media Agency of Record

Visible, the first all-digital wireless service in the US, has appointed independent creative agency GUT Miami to be its social media AOR. The agency will lead Visible’s content across all owned channels, including Twitter, Instagram, Facebook, and TikTok. The scope also includes content and channel strategies, cultural insights, content mining, community management and more. This is the first telecommunications brand the agency is working with in the US. 

“We are excited to be working with the team at GUT to help us make Visible’s position in the market as the only wireless carrier to offer unmatched savings to single line users even bolder,” said Cheryl Gresham, CMO at Visible. “In a time where consumers need more smart choices and more transparent wireless service, GUT will help Visible stand out in this crowded and noisy category by leveling up our voice and content to spread the word.”

Visible will be the first brand GUT works with to fully utilise its newly-created Content discipline, allowing the agency and its clients to develop and produce high quality content with agility, through its own in-house studio. 

“We always want partners who want to be bold and brave, and who understand the importance of doing great creative work, so we’re so excited to be partnering with Visible who inherently embodies everything we look for in a great partner,” said Ricardo Casal, North America executive creative director and global partner of GUT. “They want to infiltrate culture as much as we do, so we’re looking forward to generating even more awareness of Visible everywhere and creating as much high-impact and effective organic content with them as possible.”  

GUT will also be responsible for Visible’s content-led creative campaigns, with its first slated to launch later this year.