Virgin Voyages Appoints Jennifer Lopez as Chief Celebrations Officer

Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages in getting everyone to do one thing: quit making excuses and start celebrating more! As chief celebrations officer for Richard Branson’s irresistible and award-winning new travel brand, JLo is personally inviting her fans and fellow travellers everywhere to use Jen A.I. to convince their crew to set sail for the adventure of a lifetime on the high seas.

Leisure travel is back in full force for the first time in years. All of those who were forced to press pause on celebrations are officially being summoned once again. Travelers are craving unique travel experiences and wanting to commemorate major milestones in style. According to Condé Nast Traveller, celebration travel is top-of-mind for readers in 2023, with 76% indicating that they had already travelled, or plan to travel, for a special event in the next year.*

Now, Jen A.I. is entering the chat. While Jennifer can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travellers can create a custom invite from Jennifer Lopez, a figure almost no one can resist. Tapping into the fun of augmented reality, Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say 'yes' to celebrating IRL this summer aboard one of the line’s three irresistible ships. 

Nathan Rosenberg, chief brand officer, Virgin Voyages, “When we first announced our partnership with Jennifer back in 2021, what excited us about the collaboration was combining our creativity with a shared passion for connecting and entertaining our audiences. Through this wildly creative idea from VMLY&R, we are both using and poking fun at the world of AI. This idea brings together an innovative and playful use of AI tech, alongside a global icon and superstar. Jen AI gives everybody access to Jennifer to help gather their loved ones together, stop making excuses and set sail on the vacation of a lifetime. Creatively we love that this makes you laugh and will keep you engaged from the beginning to the end of the film when you send the invites featuring Jen AI to all your friends.”

Ryan McManus, chief creative officer, North America, VMLY&R, “We all want to celebrate things in life. And there is no better way than to celebrate than with a Virgin Voyage.  But we know life is busy and it’s difficult to get your crew together and make it all happen. With all the developments around Gen AI, we decided to build something that can help invite the world to Voyage. Meet Jen AI.  A kind of AI version of Jennifer Lopez - designed to invite your friends and family to a celebratory voyage. Because who can say no to JLo?”

Jennifer Lopez said “It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it's how important it is to cherish life's special moments with your inner circle.”

Jen A.I. is revolutionising how Sailors can celebrate with Virgin Voyages, and the possibilities are Limitless. Whether it’s a 40th birthday, college graduation, 10-year anniversary, bachelorette, guys’ getaway, divorce party or an escape from adulting, any reason is a reason to celebrate with your crew aboard Virgin Voyages. According to Condé Nast Traveller's 2022 Readers' Choice Awards, nearly eight in 10 cruise voters (77%) recommended Virgin Voyages as ideal for celebrating a special moment/event, 15% higher than all cruise lines measured.”