Virgin Media Ireland's Future Jumping Techs Obsess with Broadband Superiority

Get ready for Virgin Media’s brand new integrated marketing campaign showcasing their Broadband Superiority on May 13th across TV, OOH, VOD, social media and digital takeovers. 

Virgin Media’s Broadband Team will never stop pushing broadband to be better.

Our customer’s need for greater broadband power grows by the day. Remote working, more screens, more connected homes – it sometimes feels like we just can’t get enough broadband. That’s where the VM Broadband Team come in. We’re obsessed with optimising our broadband so it’s able for anything that’s coming down the line. We’ve already got Ireland’s fastest broadband network as well as 99.9% network reliability, but we won’t stop there. We can’t get enough of the stuff, to make sure our customers have all they need.

Our new campaign tells the story of three future jumping Virgin Media techs who repeatedly throw everything at their broadband and always obsess about what’s coming next. 

Created by Publicis Dublin, produced by Antidote Films and directed by the visionary US director Nick Roney, the new campaign tells the story of Virgin Media’s relentless pursuit of Broadband perfection to be ready for anything the future might throw at it. 

The  story is set in Virgin Media’s  Broadband Lab, where home devices are put through their paces. The Virgin Media techs repeatedly ask ‘what about the future?’ as they jump forward in time. As with real life, the broadband challenges get more and more advanced and require Virgin Media’s extraordinary speed and reliability to keep up. 

Publicis Dublin developed the idea and the creative work. OMD developed the media strategy for the campaign, which will launch over a 12-week period with 60” and 40” brand TV as well as a 20” cut down that will also play out on VOD. The OOH strategy has been developed in response to current Covid restrictions targeting consumers in and around their own communities. Homepage takeovers on high traffic websites throughout launch week along with bespoke social content will amplify the campaign online.  

Fiona Mahon from Virgin Media Ireland said: “Following our successful Virgin Media TV360 launch last year, it’s been fantastic to work the team at Publicis and Antidote again building upon our ‘Bring On Amazing’ platform.  

With our new Broadband Superiority campaign, we will showcase how Virgin Media offer Ireland’s fastest broadband network, which has been independently verified by Ookla, along with 99.9% reliability, to even the busiest of modern-day family homes – now and into the future, whatever that may look like!”

Ger Roe from Publicis Dublin said: “With an idea that’s fully focused on the ‘pursuit of world class broadband’, we needed a director with a world-class imagination.

As the viewer, you’ll get to take a ride inside the mind of Nick Roney and watch his extraordinary imagination unfold on the screen as he helps to tell a story where Virgin Media broadband technicians will literally stop at nothing to deliver supernatural levels of broadband for their test family”. 

The new campaign will air throughout May, June and July during top programmes across Virgin Media One including the most anticipated show of the summer, Love Island.