Virgin Holidays & RPM Invite You to 'Try On' a Holiday

Leading marketing agency, RPM has this week launched an experiential campaign, ‘Try on that holiday feeling’ for Virgin Holidays to showcase three of its most exciting and exotic locations: Barbados, Cancun, Mexico and Walt Disney World, Florida.

The campaign, which launches this week is taking place in shopping centres across the country and encourages customers to ‘try on’ a holiday within three changing rooms offering unique immersive experiences. Customers will be transported to each location by recognisable sights, smells and tastes from each place.

When customers walk into Barbados they will be welcomed by a Bajan surf instructor who will provide information on the area. They’ll hear the sound of the waves and steel drums in the background. The room will be hot, with a coconut sunscreen aroma and customers will be able to taste coconut water and feel the heat from the sand covered floor.

Cancun will provide another beach location with a local Mexican food vendor supplying information on the region and offering customers a chilli and lime chocolate bar. They’ll hear a Mariachi band in the background and the room will smell of lime tequila.

Customers to Florida will walk onto the Main Street at Walt Disney World and a candy street vendor will greet them to the Magical Kingdom with information for all the family. They’ll hear Disney music in the background and will smell popcorn. Customers will also be handed Micky and Minnie Mouse ears for the family to try.

‘Try on that holiday feeling’ is part of Virgin Holidays’ current #Flaunt It campaign and customers will be encouraged to take a selfie in the rooms and share by using the #Flaunt It hashtag on Instagram, Vine, Twitter or on the #Flaunt it Facebook page. Participants will be entered into a competition where they can win 1 of 3 Virgin Experience Day Vouchers.

Dom Robertson, Managing Director at RPM said: “We’re excited to be working with Virgin Holidays following the account win last year. This campaign brings to life Virgin holiday destinations and offers a memorable, individual and immersive experience for those who take part, creating cut through for the brand at a key time of year.”

Lee Haslett, Director of Sales Trading at Virgin Holidays, comments: “We’re always looking for new and innovative ways to engage with our customers, and these changing rooms with a difference certainly do that. Our January sale is our most important trading period of the year, and these booths have provided us with another competitive advantage – as well as brought a smile to Britain’s high street shoppers!” 

Customers will also receive a ‘luggage tag’ that they can take to a Virgin Holiday concession/store and use to book a holiday to any destination on that day and be in with a chance of winning £5,000 spending money.