RPM Serves Up an Anglo-Italian Adventure with Lavazza for Coffee Society 'The Tour'

From Spring 2022 Global Creative agency RPM will be documenting Lavazza’s lead Baristas as they travel the UK searching for authentic coffee experiences. The new branded video content series follows season one’s offering of Lavazza, conceptualised and delivered by RPM, and now features an ambitious new format, inspiring trade and consumer customers alike with  

Lavazza, one of the world’s largest coffee roasters, launched Lavazza Coffee Society, the digital platform for trade and consumer coffee content in 2021, with launch content  featuring interviews with stars from food, drinks and sport. This new season of 10 episodes sees Lavazza UK’s in-house coffee expert Dave Cutler-Colclough travelling to locations across the UK, meeting Lavazza customers and exploring the different experiences around coffee and its people. Episode One, released in May, starts in Windsor with high-end café Heidi’s, followed by episodes in the Cotswold’s, Ascot and Cornwall coming up. 

The series will feature on the Lavazza Coffee Society platform and on social media channels. 

Filippo Ferrari, marketing director of Lavazza UK says, “We have been delighted to open the door on Lavazza’s coffee expertise and cultural relevance through the Lavazza Coffee Society content series and this new season, 'The Tour' will see more insight and inspiration from our great team and partners throughout the year”. 

RPM managing director Dom Robertson said: “We are thrilled to be working with Lavazza on this great Coffee Society video series. The brand epitomises Italian coffee culture and Lavazza’s brief to RPM was to bring that to life through a video series that’s a real treat for viewers across the year. Coffee is such an exciting category and it’s great to have RPM innovating great content formats with a client as forward thinking as Lavazza”