Virgin Australia Highlights Various Product Offerings in Latest Campaign via DDB Sydney

Virgin Australia has revealed a new product campaign that re-claims its playful roots, created by DDB Sydney.

The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.

To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.

The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.

Says Michael Nearhos, marketing director, Virgin Australia: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience. And the best part is this is just the start of an exciting new period for our communications.”

Says Tara Ford, ECD, DDB Sydney: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work. We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”