Vinted Campaign Champions Fresh Ways of Consuming

In an era of constant change, 100% and Vinted have joined forces to launch a new campaign celebrating the endless potential of second-hand fashion. With an energetic, playful approach, the campaign breathes fresh life into Vinted’s mission - giving fashion and beyond a second, third, or even fourth chance to shine.

At its core is a powerful yet simple idea: New Again. Because fashion isn’t just about what’s new - it’s about what’s new to you. Through a series of films, the campaign captures real, relatable moments of people rediscovering fashion in a way that’s accessible, fun and embraces the use-repeat-use nature of second-hand items. It celebrates reinvention - with Vinted, everything can be New Again for someone.

The production was a masterclass in coordination made with multiple talents - eight intense days of shooting, 32 characters, multiple homes, and uniquely crafted rooms. “Managing this complexity was no small feat,” says executive producer Aemilia van Lent. “We even had a separate crew handling performance videos led by 100% 's Nick van Tiem, shooting simultaneously with the main TVC team, creating what looked like a seamless, choreographed flow, with both teams moving in sync around each other”.

Post-production was just as ambitious: three months of work, including 30 days of offline editing, 40 days of VFX, and seven days of colour grading. The result? Nine main films, two alternative edits, 12 performance cuts, and eight TV/online formats - crafted from 360 shots and 408 final deliverables in seven languages. With nearly 2,000 QuickTime exports and audio bounces, it was the post-production equivalent of a marathon… backwards… uphill… in the snow.

Now live across digital platforms, the campaign invites people to rethink what’s new - again, and again, and again.