Victoria University & Leo Burnett Melbourne Inspire Students to Prepare for Victory

Continuing on the platform of ‘Victory’, established in 2013, Leo Burnett Melbourne has worked with Victoria University to create its latest brand piece showing VU alumni winning in the workplace.

The TVC uses Rudimental’s track, Not Giving In, along with empowering mantras to encourage students to ‘Prepare for Victory’.

Victoria University - 60 SEC - BRAND from Leo Burnett Melbourne on Vimeo.

“This is a motivational piece that will inspire confidence in future VU students and reposition the university as an institution of genuine opportunity,” says Jason Williams, executive creative director of Leo Burnett Melbourne.

“Victory is a platform that’s flexible enough to seamlessly hero different aspects of the university, like our supportive and accessible approach to teaching, alumni success stories and state of the art facilities,” says Sarah Lawrie, director of marketing and future students.

Since the launch in May, spontaneous brand awareness has more than doubled and brand familiarity and consideration have increased 7 per cent and 9pc respectively. Current students also identify with the new brand mantra, sparking a renewed sense of pride in Victoria University.

The 30” and 15” TVCs are supported with 60” cinema, press, outdoor and online comms.