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Victor Kunda's Hilarious TikTok Highlights Unique Benefits of Samsung Galaxy's Z Flip3

Creative 102 Add to collection

RAPP's social, creator first campaign harnesses the power of letting go to give creators control

Victor Kunda's Hilarious TikTok Highlights Unique Benefits of Samsung Galaxy's Z Flip3

As part of RAPP’s social, creator first approach to promote the Samsung Galaxy Z Flip3, the brilliant Victor Kunda has produced a powerful piece of content which hilariously highlights the unique benefits of the phone’s flex mode.

RAPP's strategy harnesses ‘the power of letting go’ - giving creators the chance to create content in the way that they see fit, to tell our client's product stories in their own unique, authentic way. Our job is to identify the talent, create the relationship, inspire them with a not-too-tight brief, and let their creativity fly.

In just 24 hours the shares and the comments, which include micro-influencers talking about switching from the key competitor, and all the love for the authenticity of this approach, have exploded, making this form of advertising incredibly powerful.

Caroline Parkes, chief strategy officer, RAPP UK said “This is authentic, creative and effective marketing, and it's the way forward”.

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Creative: Victor Kunda

Creative Director: Sid Gordon

Art Director: Cindy Ho

Copywriter: Jack McSwiney

Copywriter: Dave Willis

Snr Art Director: Luke Clark


Head of Social Strategy: Jonathan Lemze

Strategist: Harry Bunnell

Social media strategist: Aziza Makame

Client leadership

Business Director: Kat Bain

Group AD: Jamie Marks

Snr AM: Lucy Tittensor

Project Manager: Ellie Osborne

Project Director: Amy Bedford


Senior Marketing Manager: Jamie Green

Marketing Manager (Premium Mobile): Stephanie Chosen

Junior Marketing Manager (Premium Mobile): Aicha Allali-Williams

Social Media Lead (Mobile, wearables & hearables): Grace Yee

Categories: Consumer Electronics, Mobile Devices

RAPP, Thu, 07 Jul 2022 12:02:18 GMT