Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Victor Kunda's Hilarious TikTok Highlights Unique Benefits of Samsung Galaxy's Z Flip3

137

ADD TO COLLECTION

RAPP's social, creator first campaign harnesses the power of letting go to give creators control

Victor Kunda's Hilarious TikTok Highlights Unique Benefits of Samsung Galaxy's Z Flip3

As part of RAPP’s social, creator first approach to promote the Samsung Galaxy Z Flip3, the brilliant Victor Kunda has produced a powerful piece of content which hilariously highlights the unique benefits of the phone’s flex mode.

RAPP's strategy harnesses ‘the power of letting go’ - giving creators the chance to create content in the way that they see fit, to tell our client's product stories in their own unique, authentic way. Our job is to identify the talent, create the relationship, inspire them with a not-too-tight brief, and let their creativity fly.

In just 24 hours the shares and the comments, which include micro-influencers talking about switching from the key competitor, and all the love for the authenticity of this approach, have exploded, making this form of advertising incredibly powerful.

Caroline Parkes, chief strategy officer, RAPP UK said “This is authentic, creative and effective marketing, and it's the way forward”.

CREDITS

Brand
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Consumer Electronics, Mobile Devices

RAPP, Thu, 07 Jul 2022 12:02:18 GMT