Thu, 07 Jul 2022 12:02:18 GMT
As part of RAPP’s social, creator first approach to promote the Samsung Galaxy Z Flip3, the brilliant Victor Kunda has produced a powerful piece of content which hilariously highlights the unique benefits of the phone’s flex mode.
RAPP's strategy harnesses ‘the power of letting go’ - giving creators the chance to create content in the way that they see fit, to tell our client's product stories in their own unique, authentic way. Our job is to identify the talent, create the relationship, inspire them with a not-too-tight brief, and let their creativity fly.
In just 24 hours the shares and the comments, which include micro-influencers talking about switching from the key competitor, and all the love for the authenticity of this approach, have exploded, making this form of advertising incredibly powerful.
Caroline Parkes, chief strategy officer, RAPP UK said “This is authentic, creative and effective marketing, and it's the way forward”.
Categories: Consumer Electronics, Mobile DevicesRAPP, Thu, 07 Jul 2022 12:02:18 GMT