VGBND Production Services Welcomes Matias "Chiquito" Barbiero as Executive Producer for Argentina

VGBND Production Services announces the appointment of Matías "Chiquito" Barbiero as executive producer for their Argentina operations. This strategic move brings Chiquito's extensive experience and creative leadership to the VGBND team, further strengthening its position in the global production landscape.

With a background in Image and Sound Design from the University of Buenos Aires, Chiquito has made his mark in the industry through his innovative approach and leadership skills. His impressive portfolio includes over 130 advertising projects for world-renowned brands, spanning locations from Buenos Aires, Cape Town, Spain, Philippines, Croatia, and Prague, among others.

Chiquito has already hit the ground running at VGBND, spearheading two major projects: Berkshire Hathaway, and Citi® / AAdvantage®

These productions showcased his ability to manage large-scale operations, including eight shoot days, location work in the challenging Iguazu Falls area, and coordination of a 150+ person technical team.

Vincent Peone of ArtClass shared his experience working with VGBND and Chiquito, “There is no production partner ArtClass trusts more than Vagabond, in Argentina or elsewhere. They meet every challenge with optimism and enthusiasm, giving new meaning to the term “world- class."

“We were recently tasked with shooting a variety of spots for Berkshire Hathaway Home Services. I was enthralled not just by the dynamic vistas Buenos Aires has to offer, but also by the visionary work our designer, Sofi Marqués and her incredible art department. They even transformed a generic brick facade into a stunning New York City Brownstone. Yes, it was picture perfect, but the people at Vagabond are what most made me feel at home.”

Lorenzo Benedick, founder and managing partner of VGBND, emphasised Chiquito's innovative approach and ability to lead complex projects as key factors in bringing him on board.

Chiquito himself expressed enthusiasm about joining the VGBND team, "When Lorenzo Benedick and Gabriel Carratú invited me to join Vagabond, I knew it was the right place. The team's energy and commitment to creative excellence are inspiring. I am excited to begin this new chapter in my career and contribute to the growth and success of Vagabond in Argentina."

Chiquito's warm, human-centric approach to client and team interactions aligns perfectly with VGBND's ethos. His ability to create a work environment that feels like home while maintaining the highest standards of excellence elevates VGBND's already impressive offerings in Argentina and beyond.