Vellas Joins Anonymous Content Brazil to Develop Content and Advertising Slate
Award-winning Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture, with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
“Vellas’ arrival reinforces Anonymous’s proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series,” highlights Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil.
“The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards,” added Anonymous Content Brazil executive producer Renata Dumont.
“I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of the greatest global talents in front of and behind the cameras,” says Vellas. “The evolution of streaming, the transformation of cinema, and the changing understanding of brands about new ways to communicate fit perfectly with this movement, with which I will certainly be able to contribute even more being here,”
Starting his career as an art director in an agency, Vellas transitioned to directing and worked with several production companies before founding his own, Saigon, in 2014. During this time, he directed national and international films for brands such as Nike, Vivo, Apple, Coca-Cola, and Movistar - highlighting 'Alma' from F/Nazca S&S for Leica, which won five Lions at Cannes Lions 2012. In 2013, he was one of the few Brazilians selected for the traditional Saatchi & Saatchi New Directors Showcase. His work in entertainment and branded content includes shorts for Google and Movistar, works like 'Gloria,' and episodes of the series 'Arcanjo Renegado' for Globoplay. He directed the third and final season of 'Dom' for Prime Video and episodes of the second season of “DNA do Crime” for Netflix, still in production with a premiere set for 2025.
Operating in Brazil since 2019, Anonymous Content Brazil entered the country with a primary focus on content and entertainment projects, led by Barbara Teixeira. Following a partnership started in 2024 with Rebolución to also enter the advertising space, the operation announced the arrival of Renata Dumont as general director and executive producer of this division Vellas’s hiring was overseen by David Davoli, president of international, and Eric Stern, managing director of brand studio and partner at Anonymous Content, who collaborated to integrate the two pillars, reinforcing their complementarity.
Since Anonymous Content Brazil’s inception, the production company has been working to build its content slate on the film and television side and recently struck a deal with About Entertainment, the content arm of the Argentine production company led by director and writer Armando Bo, to develop and co-produce television series and advertising content for the Latin American market.
Current Anonymous Content Brazil film and television projects include a documentary series about Brazilian football player Sócrates, directed by Walter Salles, which is in post-production, and Perfect Days (Dias Perfeitos), an eight-episode adaptation of Raphael Montes’ novel, directed by Joana Jabace, both for Globoplay. Anonymous Content Brazil is producing these projects while also developing fiction and non-fiction projects for various partners in the region.
On the advertising side, Anonymous Content has been the creative force behind major global brands such as Apple, Nike, Amazon, Netflix, Coca-Cola, and HP. Most recently, at the 2024 Cannes Lions, they were awarded the Grand Prix in Entertainment for their documentary 'We Are Ayenda,' created in partnership with WhatsApp and agency Modern Arts, which tells the extraordinary story of the Afghan Youth Women’s National Football Team and their remarkable escape from Afghanistan after the Taliban took power in 2021. In addition, the Anonymous Content advertising slate has garnered numerous awards over the years at festivals including AICP, D&AD, Ciclope, Cannes Lions and the Clio Awards, and has been named to the prestigious A-List by AdAge multiple times.
