VCCPme Wins PDSA Vet Charity Account

PDSA has awarded VCCPme its direct account following a competitive pitch. PDSA is the UK’s leading veterinary charity. Every year veterinary staff at their 51 pet hospitals and over 380 pet practices work tirelessly to provide 2.7 million veterinary treatments, helping more than 470,000 much-loved pets and bringing peace of mind to 300,000 owners.

"Further to our brand launch at Christmas and in order to support PDSA’s growth for the future, we now need to develop our direct response strategy.  The need for a strategic partner to help us to fully adopt a truly supporter led and integrated approach was key for us and I am looking forward to working with VCCPme in order to realise this objective’’, says Adam Park, Head of CRM at PDSA.

“We are utterly delighted to be working with such a fantastic organisation, and excited about their attitude to using their data creatively. They bought an exciting creative strategy which will help them to stand out as a fresh and progressively thinking charity," says Sophie Maunder Allan, CEO of VCCPme.

Following PDSA’s brand relaunch last year, VCCPme - VCCP Partnership’s specialist direct and data agency - is tasked with developing the charity’s direct response strategy, and working closely with them to help them become more supporter-centric.

VCCPme will be PDSA’s first retained direct marketing agency. The charity previously worked with Watson Phillip Norman on a project-by-project basis.