VCCP Launches New Spot for Coors Light

VCCP has created a new spot as part of its ongoing Coors Light ‘Closest To Cold’ campaign, which aims to demonstrate the lengths that Jean Claude Van Damme will go to, to reach the ice-cold refreshment of a Coors Light. 

 

The new spot, called ‘Music’, sees Van Damme standing at the top of a snowy mountain in the Rockies, clad in double denim. He has fashioned his own pan pipe style instrument out of five Coors Light bottles, lashed together with leather of course. Blowing across the tops of the bottles he performs a solo instrumental of the 80's pop classic, Take My Breath Away. The music summons his furry friend, a snow wolf, across the mountains. The spot ends with Van Damme saying: “Nothing compares to the ice cold refreshment of a Coors Light”. 

 

Music is currently being supported with a digital seeding strategy and will break on TV on March 1st hitting cinemas soon after on March 15th. 

 

Credits 

 

Project name: Coors Light Closest To Cold

Client: Coors Light

Creative agency: VCCP Blue

Creative director: Mark Orbine

Art director: Eddie Fisher

Copywriter: Charlie Hurst

Planner: Sandie Dilger

Agency producer: Vanessa Butcher

Media Agency: Zenith Optimedia

Production company: HsiLondon

Director: Simon Cole

Post-production: MPC    

Audio post-production: Grand Central

Executive producer: Jeremy Goold