Vaulted Highlights Gold’s Unmatched Historical and Cultural Significance with King Tut

Vaulted, the leading precious metals investment app from McAlvany Financial Group, has launched a new advertising campaign, “Because Gold,” highlighting gold’s unmatched historical and cultural significance. Created by new independent ad agency Fire Kite, the campaign is fronted by the instantly recognizable figure of King Tut, underscoring gold's revered status both in pop culture and as a time-tested investment.

The campaign showcases gold’s enduring appeal, tapping into society’s cultural obsession with the precious metal—from the "golden parachute" in business circles to rappers flaunting "gold teeth" to the mythical "golden goose." While gold remains a symbol of success and luxury in pop culture, Vaulted’s “Because Gold” campaign serves as a reminder of its powerful financial role. The campaign is designed to engage viewers and spark curiosity about gold’s long-standing value, encouraging them to explore its benefits as an investment.

“At Vaulted, we believe gold is more than just a cultural icon—it’s the critical foundation of a balanced investment portfolio,” said David McAlvany, CEO. “Our ‘Because Gold’ campaign reminds people that gold is not just a symbol of status but a reliable and stable investment that has weathered centuries of economic ups and downs.”

“Sometimes, the smartest approach is to simply point out a truth, and let it speak for itself. In this case, that gold is precious and humans have been questing after it since the dawn of time. It also doesn’t hurt that the spokesman is King Tut, who literally put his money where his mouth is.” said Alex Goulart, Fire Kite founder and ECD.

It seems the direct messaging and irreverent humour has struck a vein of gold, with the campaign hitting over 90% of its landing page (vaulted.gold) visit goals in just the first week of going live.

Innovative Production

The video campaign was created with a mixture of live action, stock footage and bespoke AI scenes. For the latter, Fire Kite tapped Amsterdam-based Studio AIdeal, founded by Jose Hernandez and Victor Morón, who earlier this year were featured in the Saatchi & Saatchi New Creators Showcase 2024 for their short AI film, “Nigerian Prince.” 

“For us, this project was a first in blending AI with live-action and stock footage, and it was refreshing to have the support and freedom from Alex and the team.” said Victor Morón, co-founder, Studio AIdeal.

The campaign was produced in Nashville, TN by JAMD Productions and shot at Evolve Studios in Brentwood, TN.  Music and Sound Design was handled by NYC’s Singing Serpent.

TikTok Tie-in

Improv actor and comedian Chris Guerra was chosen to play King Tut - as well as every other character shot live for the spots, including the groom and explorer. Jumping between alter egos is familiar territory for Chris, who has acquired almost 800,000 followers on TikTok in recent years for re-enacting people’s real Facebook Marketplace nightmares. “The decision to partner with Chris showcases Vaulted’s willingness to step out of the stuffy world of “financial hedges” and “diversification” and into pop culture to engage and entertain a younger, tech savvy audience. 

A Foundation for Financial Security

Gold has been a cornerstone of financial stability for more than 3,000 years, and Vaulted’s new campaign emphasises this enduring value. As markets face increased volatility, inflation concerns, and geopolitical uncertainty, gold’s role as a safe haven asset has never been more relevant. By investing in gold through Vaulted, users can easily own physical, serial-numbered bars stored in the world’s most secure vaults—all with the convenience of a mobile app.

The “Because Gold” campaign invites investors to explore the stability that comes from diversifying with gold. By simply visiting Vaulted.gold, consumers will learn how easy it is to purchase and own gold in just a few taps, with the added benefit of low transaction fees. The campaign aims to spark interest in gold as an essential asset for long-term wealth protection.

A Simple, Affordable, and Secure Way to Invest in Gold

Vaulted’s platform makes it easier than ever to invest in physical gold. Users can own specific, serial-numbered bars stored in secure vaults, all while benefiting from some of the lowest transaction fees in the industry. With just 10% of their portfolio allocated to precious metals, investors can protect themselves from economic instability and keep their investments “golden.”

For more information about the “Because Gold” campaign, or to start investing in gold today, visit here.