Valenstein & Fatt's Moneybox Campaign Gives a High Five to The Next Generation of Investors

Valenstein & Fatt has created the first TV campaign for Moneybox, an app that aims to help a generation invest for their future, starting with their spare change.

The “High Five!” ad challenges traditional ideas about money by showing that investing can be just as easy and fun as spending it.

The ad takes the concept to the extreme, with the help of a man who is so excited about investing that he high fives the contactless reader in between every purchase at the local greengrocer. The customer enthusiastically calls out the name of every item he’s buying: “Pineapple! Banana! Satsuma! Kumquat! Strawberry!” 

Moneybox makes investing part of everyday life by helping customers to set aside the spare change from their purchases and invest it into companies like Netflix, Unilever and Disney via tracker funds. 

The ad, which is aimed at affluent 20-30-somethings, is the first piece of creative developed by Valenstein & Fatt, a creative studio focused on working in new ways with start-up, scale-up brands and production partners supported by Grey London. It was produced by Royle Productions. 

Charlie Mortimer, co-founder of Moneybox, said: “A generation is growing up without the tools or information they need to confidently build their financial future, and that’s where Moneybox comes in. We’re excited to show the wider public how easy it can be to invest for your future with our first TV campaign.” 

Jonathan Marlow and Henrik Ridderheim, Creative Directors of Valenstein & Fatt, said: “Woohoo! Investing!” 

Media for the campaign is being handled by Bountiful Cow. The work breaks on Monday 17th September on TV, VOD and tube car panels on the London Underground. 

Moneybox launched in August 2016, and since then has built up a community of over 100,000 investors.