US production company VAGRANTS is thrilled to announce a significant brand evolution with a renewed logo and website.
Since its inception seven years ago, VAGRANTS has continuously evolved as a company, earning a reputation for being fun, easygoing, and approachable collaborators that value creativity above all. Recognizing that the original branding no longer fully captured its essence, the team embarked upon a journey to rebrand, guided by the vision of NY branding studio, CONTINO, led by Creative Director, Jon Contino, known for his unique "drawn by hand" style.
Jon collaborated closely with Vagrants to create, not one logo mark, but a versatile system of logos that embodies the company's spirit of fun and approachability. “Working with the Vagrants team was such a wild experience. Our two agencies have such similar backgrounds that we gelled right away and were able to go right to the fun parts of going crazy and creating a whole library of branded elements. A lot of clients take time to learn what their boundaries are, but Dustin and Winston knew exactly how much they wanted to push the envelope and our job was to make sure we didn’t let them stop there!”
By incorporating multiple logos into its branding, VAGRANTS aims to showcase its ability to adapt and tailor its creative energy to meet the unique needs of its clients. This multifaceted approach not only signifies the diversity of its creative services but also highlights the enjoyment the team finds in consistently growing their own brand.
When VAGRANTS was ready to bring their rebranding to life, they teamed up with Creative Director Sam Kelly to get the job done. Sam developed a new brand system to fit with the logo library and turn it into a fresh VAGRANTS site showcasing their commercial work, films and post-production capabilities.
You can check out the new website here.
Dustin Devlin, co-founder and director at VAGRANTS, comments, “We are notorious for our swag. We release a new crop of fresh merch every year. In years past, we had ripped off versions of old skate company logos which had been well received, but also felt potentially fraudulent – well maybe actually fraudulent. But those days are behind us! We have so many logos that we will be releasing new, brand-authentic swag for many years to come.”
Signifying an exciting new chapter in VAGRANTS’ brand journey, clients and collaborators can expect the same dedication, creativity, and fun that the team has always brought to the table, now presented in a visually captivating and comprehensive package.
