VAGRANTS Launches Pennant to Unlock Power of Video Marketing

Production company VAGRANTS announces the launch of sister company, Pennant Video. The team aims to provide comprehensive solutions, with Pennant’s video marketing specialisation complementing VAGRANTS’ focus on commercial advertising.

With Pennant focusing on middle-of-the-funnel content creation, it aims to help sales and marketing teams harness the power of video to propel business development by boosting brand engagement, generating qualified leads, and outplaying rivals. It will utilize familiar video formats - anthems, explainers, and endorsements - to craft visual narratives that not only resonate but also deliver results.

The launch of Pennant marks a strategic move to address the diverse needs of clients within an evolving industry landscape. The team will now be able to effectively balance high-end advertising at VAGRANTS and budget-friendly, business-propelling video content at Pennant.

This collaborative approach will leverage VAGRANTS’ resources to enhance Pennant projects to allow the team to tackle projects of significant size and scale. This synergy will also provide growth opportunities for the next generation of up-and-coming filmmakers and motion designers to foster a more inclusive industry.

Dustin Devlin, founder and creative director at VAGRANTS, comments, “This is an exciting chapter for us. We're stepping into a realm where video as a medium has diversified so significantly. With Pennant, we're aiming to directly engage with companies in emerging tech, healthcare, and finance, servicing video needs beyond commercial advertising. In the process, we’re building a family of companies that can help one another create more opportunities for emerging filmmakers."