Unveiling the Majestic and Breaking Stereotypes in Latest Spot from Suzuki Indonesia

Life is a journey… and while on this journey, you should never settle for less.

This is the defining concept behind the lovely new film for Suzuki Indonesia, a collaboration between Dentsu Creative and Seven Sunday Films.

The film details the journey of a modern family in the new Suzuki XL7 across the undulating landscape of Sumbawa, Indonesia. This is juxtaposed with scenes set in a  modern cityscape, and highlights the versatility of the car across different terrains - from untamed wilderness to concrete jungle.

Directed by RLV @ The Braintrust from Seven Sunday Films, the story is sensitively told and moving - taking it far beyond the usual ‘happy family, happy life’ formula that most family type automotive commercials generally employ.

Harold Donnel, head of 4W brand development and marketing research and IT network of PT Suzuki Indomobil Sales said: “Our latest commercial film for Suzuki New XL7 Hybrid is simply magical! A heart touching story with an immersive and beautiful photography. It is truly a masterpiece, amazing craftsmanship from Seven Sunday Films. The best!“

Diaz, the creative director of Dentsu One, said: “It will always amaze me how ideas can unite people, giving you a chance to work with the best talents there is, take you to different places, draw art pieces into a blank canvas, and make an amazing story out of it. I will be forever grateful to share the same vision, and experience the great journey of making this majestic film together with the finest talents! "

The film takes the context of a family beyond, where there is a plot twist at the end, discovering that this isn't the typical stereotype family which one would expect. Scenes have been carefully crafted for the story to be told with such intimacy till its final reveal. 

“This project was personal to me. I love it when stories explore the human race in authenticity and truth. Joy and a passion for life, comes from the internal, regardless of how the external may seem. This is a story of gratitude, and portrays real and raw emotions. Kudos to everyone for making this film a reality. There are not enough thanks to go around for all the amazing people that saw this film through,” said Braintrust