Thu, 03 Nov 2022 16:42:48 GMT
Working directly with the creative team at On Running, Untold Studios presents the second in a series of weird and wonderful films to showcase the new ‘Cloudmonster’ range of running shoes.
Directed by Stefan Hunt, the 30 second film transports viewers to a dark street corner in New York City as passers by stop and stare as a monster-like figure emerges through some eerie clouds.
Combining wide lens shots and camera trickery, the runner seems to be of the supernatural with their Cloudmonster shoes stomping to the ground, Godzilla style.
Taking inspiration from Hollywood blockbuster movies, the spot is packed with suspense and drama, delivered with a comedic edge. Director Stefan Hunt explains, “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliche Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result - I kept it simple. One runner. One movie genre. And a sprinkle of weird.”
Genres: Visual VFX
Categories: Clothing and Fashion, ShoesUntold Studios, Thu, 03 Nov 2022 16:42:48 GMT