FILFURY’s latest work for car brand Hispano Suiza celebrates the rich design heritage of the ‘Carmen’ model through a slick mix of beautiful CG car renders and stylised footage.
Graphic, abstract lighting setups celebrate the design language of the vehicle before final pay off where we see the car in all its glory.
Untold Studios director FILFURY explains: “This was the perfect brief. Beautifully crafted car renders combined with bold art direction and impeccable styling.
A film that showcases the rich design heritage of the Carmen, celebrating its form, build and its pioneering spirit.
Like an idea forming, we start with vehicle parts floating, alone, before they come together as one. A burst of expression, light and form begins to move through the frame. The car explodes into tiny pieces, before surfacing and then drifting to connect seamlessly.”