BBD Perfect Storm Campaign Recognised at YouTube Works Awards

YouTube Works Awards recognises the most innovative and effective campaigns on YouTube in the past year. 

To see BBD Perfect Storm's campaign against gender-based violence among the finalists in the Unskippable category is important and inspiring. What's more inspiring is to know that audiences are watching this film, and deciding to make a change. With a view-through rate of above 50% and more than 50M views on YouTube, the effectiveness of this campaign is clear.

During the first two months of the 'Rompamos el Ciclo' campaign, the Mexican charities Red Nacional de Refugios and GENDES A.C. reported an increase of 25% in calls and 112% respectively – tangibly helping to Break the Cycle of violence in Mexico.