Unlimited Group Acquires First Base to Boost B2B Marketing and Technology Expertise

Unlimited Group has acquired First Base, the specialist B2B content and lead generation marketing agency. 

The acquisition adds further strength and specialisation to the Group’s B2B & Technology pillar, with First Base providing end-to-end marketing services alongside top five technology PR and communications agency Nelson Bostock Unlimited.

First Base delivers content-driven B2B programmes and is expert in content and digital strategy and execution for inbound marketing, account-based marketing, lead nurture and demand generation.

Led by Faye Hawkins, Managing Director, the agency will be based in Unlimited House, Unlimited Group’s London office, but will continue to operate as a separate brand under the First Base Unlimited name. First Base clients include Cognizant, Lenovo, IP Solutions and Proact.

Tim Bonnet, President of Unlimited Group said: “We’re delighted to welcome the First Base team into the Unlimited family. Nelson Bostock Unlimited has a strong heritage in the B2B and technology sectors, working with global and challenger brands. This acquisition further strengthens our offer in a market where communications and marketing are converging, enabling us to offer a full range of services from brand building and reputation management through to lead generation and sales.”

Faye Hawkins, Managing Director, First Base Unlimited added: “Having already partnered closely with Nelson Bostock Unlimited to deliver best-in-class marketing and technology solutions for shared clients, this move was a natural next step. We’re excited to become part of the Unlimited Group; its scale and impressive client list, together with Nelson Bostock Unlimited’s expertise in delivering communications programmes for business and technology brands, provides a perfect home for First Base and a launch pad for future growth.”

Unlimited Group has recently restructured and grouped its agencies into seven core disciplines to offer clients a simple, bespoke and integrated service. These are Health, Customer Engagement, Brand, Digital Transformation, B2B & Technology, CRM & Acquisition and Insight & Analytics. First Base Unlimited will sit in the B2B & Technology pillar alongside Nelson Bostock Unlimited.