UniLED Unveils Insights on UK DOOH Landscape with Q2 2024 State of Play Report

UniLED, a technology company for the digital out-of-home sector, has released its UK DOOH State of Play report for the second quarter of 2024. 

The report offers an in-depth analysis of the digital-out-of-home (DOOH) advertising sector in the UK during the second quarter of 2024, based on insights from the campaigns independently verified through their UniLIVE platform. 

 Key findings from the report include : 

* Overall average campaign performance continues to exceed expectations but decreases YOY
* More campaigns meet or exceed targets
* Overall impact delivery accuracy remains steady
* A decline in delivery accuracy of additional impacts

​Click here to download the full report and subscribe to receive future reports.