Unexpected Intros: Chris Rose
At DDB, we have a simple belief. That Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity.
And in order to create awesome works, you need awesome people. Because you can’t make the unexpected if you only work with the usual suspects. In this Unexpected Intros series, we take a peek behind the curtain at some of the diverse thinkers that make up our network, and validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it.
1. Name, Title, Office
Chris Rose, chief of management DDB North America
2. Introduce yourself in three emojis.
🍦
3. What was your very first job?
Camp counsellor and Lifeguard in Hillsdale, NJ
4. How did you wind up in advertising?
Advertising was never part of the plan, and I took a lot of unexpected turns to end up here. I started working in luxury PR in New York for brands such as Versace, Calvin Klein and Marc Jacobs. From there, I took a sharp turn and moved to Los Angeles to work for Forever 21 to do PR and Events for their new store openings in Europe and Asia. Fun fact – I produced the first-ever holographic fashion show and took it on an eight-city world tour to promote the brand. I then worked for Paige Denim, but at that point, I was totally done with fashion and needed a BIG change. And that change happened to be advertising. I took a job at Team One/Saatchi and Saatchi to do Experiential Marketing for Lexus and it could not have been more different. My first campaign was for the USGA US Open in Pinehurst, NC. Enough said.
5. Piece of creative that inspires you?
Summer by Bravo, 2011
6. What are you currently reading, watching, and listening to?
Taylor Swift (all day, every day)
The Art of Not Giving a F*ck
Industry
Uncoupled
Paw Patrol
7. What’s a goal/hope/dream of yours?
'You plan, and the universe laughs.'
I try to keep my goals, hopes, and dreams small and short-term. This helps me to manage any anxieties that come from setting too many future expectations that may or may not come to fruition. So, to answer the question, my goal today is to get my son into bed by 8:30 pm. I hope that he will fall asleep by 9:00 pm and I dream of him sleeping in until 7:30 am tomorrow.
