Undivided Creative Adds Director Chris Nataanii Cegielski to Its Roster for Canadian Representation

Toronto based commercial production company Undivided Creative is excited to announce comedy and visual storytelling director Chris Nataanii Cegielski to its growing roster for Canadian representation. 

Chris is a mega talent able to infuse every project with a style and level of passion that is hyper evident on screen. His comedic sensibility makes an appearance in some way shape or form, giving all of his work a youthful optimism and energy. Chris wants to make you laugh, cry and everything in between. 

Chris feels he was especially able to show off his directing chops in his New Balance spot done through Commercial Diversity Directors Program (CDDP), an initiative whose purpose is to increase diversity representation in commercial filmmaking. 

"This project brought together all my passions as a filmmaker and put them on full display. First, I think it really showed off my craftsmanship as a filmmaker, utilising all the fun tricks I have in my bag to appropriately shape a story through the tones and styles I have forever been inspired by. I had a blast creating the world, then breaking the viewer's expectations. What I mean by this is, when we first see the grandma we don’t expect her to flip over the fence and haul ass after the sheep but she does. That is usually the first laugh or reaction to the spot and I didn't realise this moment would give me so much joy. Last but certainly not least, this project allowed me to share the comedic side of our Navajo heritage, highlighting an everyday challenge that can be appreciated by both Native and non-Native viewers."

"We fell in love with Chris twice. The first time was when we saw his work. It showcased a style and an attitude that we don’t often see. Funny without any stodgy formula and honest on a level that makes all of his work feel fresh and youthful. He directs from the heart, but has a deep understanding of client needs that exceeds his years. This unique combination makes Chris a force.  We then got to meet Chris and instantly fell in love with the person. His kindness, enthusiasm and openness helped us to make a swift decision to bring him on to the roster. We see the need for Chris’ beautiful directing style in the Canadian market and we are so stoked for people to get to know him.  He loves filmmaking and his enthusiastic desire to make great work is going to no doubt help him soar. “ said EP, Scott Houghton.