Uncommon and Hiscox Continue Disastrous Campaign with Equally Disastrous Radio Ads

Last month Uncommon released a campaign which focused on the stories of small business owners, dramatising the risks and challenges they face, through a series of wryly-told scenarios. The campaign line is ‘The story of your business, underwritten by Hiscox’.

In addition to conventional media spaces, the campaign included a wide range of innovative ‘special-build’ outdoor executions that physically represented the risks shown within the ads. Mud splattered across one poster site to highlight a client mess up, while seemingly exposed wires dramatise electrical hazards.

Now, the agency has gone one step further and created disastrous radio executions continuing with the purposefully disastrous theme, this time featuring a radio ad spoken in the wrong language, or a child being hired for the VO - all with a humorous twist.