Ultimate Face-Off for Kellogg's Krave

Household favourite cereal brand Kellogg’s Krave has unveiled its new campaign ‘Time 2 Melt’. The campaign features eight pieces of original branded content produced by boutique production and post-production company Motion Picture House and was created by global digital marketing agency Isobar.
 

In the series of videos, which will continue to run over the next five weeks, Kellogg’s Krave tests the fastest way to melt a bar of chocolate. Viewers can watch the humble chocolate bar be pitted against numerous rivals, including; the powerful ultraviolet rays of a sunbed, the cuteness of kittens, the sonic boom from some mega speakers, an industrial iron, a hairdryer, a flare gun, a flame thrower and the full force impact of a jet engine.

 
In association with Motion Picture House and Isobar, the cereal brand took over a decommissioned RAF site to perform the mouth-watering tests, filmed using Phantom and EPIC cameras.  First up in the Time 2 Melt challenge are a group of kittens, a jet engine and a flame thrower.

 

 

 
Kellogg’s Krave, which launched in the UK in 2010, has four varieties including Milk Chocolate, Chocolate Hazlenut, Chocolate Caramel and White Chocolate Brownie. In support of these new online videos Kellogg’s Krave has started a Facebook campaign involving their 350,000-plus followers, encouraging them to decide which video will be released next.