Kellogg's Krave's Time 2 Melt Ends

Household favourite cereal brand Kellogg’s Krave recently unveiled its new campaign ‘Time 2 Melt’. The campaign featured seven pieces of original branded content produced by boutique production and post-production company Motion Picture House and was created by global digital marketing agency Isobar.
 

In the series of videos, Kellogg’s Krave tests the fastest way to melt a bar of chocolate. Thousands of viewers watched, and are continuing to watch, the humble chocolate bar be pitted against numerous rivals, including; the powerful ultraviolet rays of sunbed, the cuteness of kittens, the sonic boom from some mega speakers, an industrial iron, a hairdryer, a flame thrower and the full force impact of a jet engine.

 
In association with Motion Picture House and Isobar, the cereal brand took over a decommissioned RAF site to perform the mouth-watering tests, filmed using Phantom and EPIC cameras. Household items, the iron and the hairdryer, proved the most popular with over 250,000 views between them.

 
Kellogg’s Krave, which launched in the UK in 2010, has four varieties including Milk Chocolate, Chocolate Hazlenut, Chocolate Caramel and White Chocolate Brownie. In support of these online videos Kellogg’s Krave has started a Facebook campaign involving their 350,000-plus followers, encouraging them to decide which video will be released next.