The newly launched UEFA (Union of European Football Association) FootbALL programme lives up to its name. The campaign ushers in a new era of inclusive and equal opportunity in European football. The message is simple yet significant: everyone is welcome in this sport.

This subject is translated to viewers by showcasing real members of the football community. Light is cast on all sorts of folks from referees, groundskeepers, coaches, and players alike to show that protagonists come in all shapes and sizes in this game. No matter our differences, we can all have a place in football. 

"Football is unique in that it is able to transcend borders of nationality, ethnicity, gender, and religion. From an early age, children learn to play together and speak one common football language. We need to cherish and protect the diversity in football, so everyone can feel a respected part of the community," said national and club legend Patrick Vieira.

To magnify the inclusive message of the film, Splash Studios head colourist Luke Osborne brought summer tones to his grade. “I wanted to enhance the theme of the film and also play into the season that it would be launching in. That’s why we kept it warm and light.”

Amsterdam’s Splash Studios has been in operation since 2019 with its colour arm opening in 2021.