Two Minds Race in Newest Weight Watchers Film from Saatchi London
The Quarry’s Flaura Atkinson edits new film ‘Race of Two Minds’ directed by Rattling Stick’s Ed Morris
Editor Flaura Atkinson & Rattling Stick director Ed Morris have teamed again to present a very contemporary and dynamic film for Weight Watchers.
The premise of ‘The Race of Two Minds’ penned by Saatchi & Saatchi London, is essentially the power of positive thinking and how a positive mental attitude can be a powerful force in helping people achieve success.
With the film shot on different formats, the resulting different layers present an exciting challenge from an editing perspective.
Comments Flaura, "It was great to work with Ed on this, it's a very different direction for Weight Watchers to go in and Ed's textural style has really pushed it into being a cool, fresh film for the brand. It was a complex piece to edit, with many elements, and I'm really proud of how it all came together."
Flaura delivered a dynamic full length 2 minute film for YouTube as well as additional 20 second cuts for social media platforms; Facebook, Twitter, Instagram and Videology in the UK.
Lucy Titterington, Alex Sattleker, Linda Weitgasser
Executive Creative Director:
(Digital) Ricardo Figueria
Lisa Bowcott, Kinga Papp
Saatchi & Saatchi, London
Sheridan Snellgrove, Victoria Selley
Music and Sound
Audio Post Production:
Ben Leeves @ Grand Central
Flaura Atkinson @The Quarry
Post Production / VFX
Post Production House:
Electric Theatre Collective
Corporate and social