Two Campaigns by Leo Burnett Bucharest Included in Warc Effective 100 Rankings

Two campaigns by Leo Burnett Bucharest agency for clients Telekom Romania and Procter & Gamble have been included in this year's Effective 100 by WARC, ranking 49th and 50th respectively. This marks the second consecutive year that the agency has two projects in this ranking and is the only agency in Romania to have work represented in this ranking.

Victor Stroe, associate director and chief strategy officer, Leo Burnett Bucharest, said: "WARC has been the leading international benchmark for case studies in communication for years. It is a ranking of the most impactful campaigns from around the world, and for us, it's further proof that what we do here, at Leo, we do very well and at the highest possible level”.

WARC Effective 100 is a ranking of the world's most awarded campaigns and companies for effectiveness. It is based on the results of effectiveness competitions around the world and acts as a benchmark for excellence in effectiveness. It allows marketers to evaluate their performance in an objective way.

The two positions obtained by Leo Burnett Bucharest in the WARC Effective 100 ranking were for the campaigns 'The Online Park' (developed for Telekom Romania, 49th place) and 'Sleep tight, little fighter!' (developed for Pampers, 50th place). The two projects won awards at some of the world's most renowned creative festivals and competitions last year, including Effie Europe 2021 and Effie Romania 2021.

WARC is by far the most respected database of case studies and marketing best practices worldwide. Its rankings feature the best marketing communications campaigns, with selection and score based strictly on the results of the most important global competitions.