Two AM Music Global Joins TikTok’s Trusted Ecosystem of Sound Partners

TikTok’s Marketing Partners programme now includes the sonic strategy and music composition company Two AM Music Global. The expansion of the programme draws attention to its continuous desire to work with trusted companies that help brands and creators around the world tap into the power of music and sound. 

In today’s rapidly expanding digital market, it's never been more imperative that brands and creators stay on the frontlines of creativity, and with over 20 years of development in the sonic advertising game, brands around the globe turn to collectives like Two AM for their boutique, guided, and hyper-localized sonic solutions.

“We’re always focused on building sonic strategies that allow brands to express themselves and connect with their audiences in unique and organic ways. Through TikTok’s platform we have the chance to reach a whole new level of viewer engagement, enabling us to help our clients communicate directly with their communities,” said Oliver Stutz, executive creative director, Two AM Music Global. 

As a Custom Sound partner, Two AM creates bespoke music and audio that drives community participation and excitement in Hashtag Challenges and TikTok-specialized campaigns. Recent brand collaborations on TikTok include projects with World Wide Fund for Nature (WWF), Kotex, Coca-Cola, Coway, and Pepsi. 

One of Two AM’s unique strengths lies in their experience with campaign localization. Through their diverse global team and tight partnerships with creatives around the world, they continue to keep their ideas relevant and fresh. The targeted nature of their productions often manifest in both language and instrumentation. Brands usually aim to establish a regional presence with their campaigns, and Two AM has the experience in developing sonic strategies that intertwine between many different countries, cultures, languages, and dialects. Not only do they focus on targeting relevant communities, they are able to unify messaging on a larger scale to effectively communicate the objectives of a brand.