Imagine This Delivers Production for Skinpen’s New Lifestyle Focused Brand Refresh

Creative studio Imagine This has spearheaded production for a striking brand refresh for Crowne Aesthetics brand SkinPen, taking on the role of the brand’s go-to production partner in collaboration with creative group Deliverance led by ECD Alex Foster and strategy lead Henry Monsell. The inaugural campaign from the aesthetics brand ‘Feel Seen’ features a connected DTC and B2B campaign spanning a hero brand film, social films and stills, educational practitioner films, and influencer campaign featuring former Miss USA and Miss Universe, Olivia Culpo.

From talent procurement to full service production, VFX, music, and sound design, Imagine This delivered the campaign’s full suite of assets, with a dynamic line up of talent on their roster including:

• Cameron Goold - director of brand film 
• Ben Ottewell - photographer and social BTS film director 
• David East - influencer campaign director 
• Want Effects - VFX
• Two AM - sound design 

Cassie Van Zee - consumer engagement manager at SkinPen commented, "One of the best decisions I made on this campaign was hiring the Imagine This team. When we set out to make an industry-disrupting campaign, we knew that bringing in strong creative minds was essential—but what we got was so much more. Imagine This' ability to push creative boundaries while staying true to our brand made all the difference. Beyond talent, they brought an infectious passion and unwavering dedication that made this collaboration not just successful, but truly special." 

“There are some incredible people in our industry, but the team involved in this project truly takes the cake. It’s been an absolute pleasure collaborating with such a supportive and brilliant group.” Said Toby Walsham, executive producer, “We had the privilege of working on the entire campaign, from photos to above and below-the-line assets, having a hand in producing every aspect of this rebrand, and we couldn’t be happier with the results.” Co-executive producer Robyn Walsham adds “Having spent a decade on set as a makeup artist, beauty has always been at the heart of my career. So stepping into my first role as an EP on a beauty-focused project felt like a full-circle moment and an opportunity to merge my deep love for aesthetics with the creative and strategic side of production. It was so rewarding to bring this project to life!"

SkinPen’s campaign roll out can be seen across their digital channels today and throughout the coming weeks. 

For more information on SkinPen and the Feel Seen campaign, visit SkinPen.com