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TWIN of The Sweet Shop Shoot Latest Beats By Dre

25/09/2015
Production Company
Auckland, New Zealand
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The cinematic spot via R/GA features Rugby World Cup All-Black Captain Richie McCaw

TWIN have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET.

‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost four million views.

TWIN are represented by The Sweet Shop in Australasia.

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