senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

TWIN of The Sweet Shop Shoot Latest Beats By Dre

25/09/2015
Production Company
Auckland, New Zealand
130
Share
The cinematic spot via R/GA features Rugby World Cup All-Black Captain Richie McCaw

TWIN have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET.

‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost four million views.

TWIN are represented by The Sweet Shop in Australasia.

Brand
Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
More News from The Sweetshop NZ
Trends and Insight
Did AI Change Creativity in 2024?
24/12/2024
302
0
ALL THEIR NEWS
Work from The Sweetshop NZ
Air New Zealand
Air New Zealand
15/05/2024
17
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0