Turning Travel Inspiration into Bookings

Luxury travel marketing is evolving fast. Travelers now seek real, relevant experiences that are bookable in the moment. That’s where Assembly MENA and TikTok stepped in.

Address Hotels + Resorts, part of Emaar Hospitality, set out to drive direct bookings across its 15 properties in the METAP region. Partnering with TikTok and Assembly MENA, the brand activated Catalogue Ads for Travel (BETA) to showcase exclusive winter offers, including kids-go-free packages. The result: A high-performing campaign that seamlessly turned engagement into conversions.

Our strategy - a two-phased approach, Infrastructure Setup & Nurture Strategy:

- Seamless data integration via Events API, enabling server-to-server connection for better audience insights.

- Made inspiration bookable by integrating Catalogue Ads for Travel and using custom labels to highlight hotel USPs.

- Integrating CAPI while enriching pixel with key travel and hospitality signals to supercharge the algorithm for sharper, more effective targeting.

- Leveraged TikTok Creative Exchange Program to seamlessly repurpose creative assets, making them TikTok-ready.

The results tell the story:

7x Month-over-Month ROAS Growth: A significant boost in return on ad spend.

1.5x Increase in Bookings: Converting engagement into real revenue.

278% Reduction in CPA: Making acquisition more efficient than ever.

This data-driven strategy not only increased brand visibility but also delivered tangible performance results, setting a new benchmark in luxury travel marketing.

A major shoutout to our partners Emaar Hospitality Group and TikTok, as well as the incredible teams that made this campaign a success: Elena Raznova, Osama Arafat (Emaar Hospitality), Nihal Manadath Pareed Pillai, Vivekananda Reddy, Nibras Hamza & Waseem Noufel (Assembly MENA), Marc-Antoine Simon & Nicole Frenn (TikTok).

Read the full case study here.