Trunk's Cannes PSA Might Just Save Adland's Livers

Magnums of rose spilling throughout the Carlton Terrace, gallons of fizz making boat parties go 'pop', and whatever dregs you can muster up at the Gutter Bar - when the advertising industry gets to Cannes, boy does it enjoy a drink. With that in mind Trunk and director Layla Atkinson have created a very timely public safety announcement that might (might) temper the enthusiasm and alcohol consumption of the global creative community. #ItsNotACompetition sees a very thirsty rabbit hit the Croisette in search of booze, with some pretty unsavoury results - and Cannes fans will also spot some local landmarks.

Trunk|Cannes|2014 #ItsNotACompetition from Trunk Animation on Vimeo.