Trouble Maker Promotes Tracey Yuen to Managing Partner

Trouble Maker, the global, creative and media agency, announces the promotion of Tracey Yuen to managing partner and board member, as the agency celebrates another year of successful, global business growth.

Having held the role of client partner with Trouble Maker sinch the agency launched in 2019, Yuen has been instrumental in building strong relationships with clients across travel, alcohol and health and wellness, working on brands including Lastminute.com and Peroni Nastro Azzurro, and has played a huge part in growing the business in these key sectors.

As part of Tracey’s new role, she will oversee the client services function as well as taking on key responsibilities across operations, including people and team development. Tracey will ensure that Trouble Maker’s key value of supporting and developing innovative, creative talent remains at the heart of the business as the team continues to grow.

Simon Hankin, CEO and founder at Trouble Maker, comments, “We are honoured to have Tracey step up to become part of the senior leadership team. As well as outstanding client services leadership, over the past five years Tracey has played a crucial role in driving creativity, productivity and excellence across the team through her passion for people and communications. She has been key in ensuring we recruit and retain the best creative talent from diverse backgrounds and with Tracey at the helm, I’m excited about how we will further support and develop the team at Trouble Maker as we expand on a global level.”

Tracey Yuen, managing partner at Trouble Maker, adds, “It’s been an amazing and fast-paced five years at Trouble Maker so far, with so many opportunities to work with fearless brands on fantastic projects, as well as meeting so many talented people across clients, partners and of course the internal team.

Taking this next step is an amazing opportunity for me to play a leading role in the culture at Trouble Maker. I’m excited to see where we take the business over the next five years. My strengths lie in delivering exceptional results with an eye on maintaining balance and wellness, which I’m planning to use to support the team on the next phase of the journey.”