Tropicana 'Ready To Shine' by Juniper Park

 

BBDO New York's Canadian sister agency, Juniper Park, has recently launched a new piece of work for Tropicana. The multi-faceted campaign with the theme “Ready to Shine.” The campaign includes a 60-second ad entitled “Good Day” that was first unveiled during the 2013 Grammy Awards. The spot features the song "Good Day Sunshine," performed by Ingrid Michaelson and showcases the upbeat optimism that accompanies starting the day with Tropicana Pure Premium.

 

 

Credits

 

Agency:                                                                Juniper Park, Toronto

Client:                                                                   Tropicana US

Product:                                                               Tropicana Pure Premium

Spot Title(s):                                                      “Good Day”

 

Executive Creative Directors:                     Terry Drummond, Alan Madill, Barry Quinn

Writer:                                                                  Terry Drummond

Art Director:                                                       Alan Madill

Agency Producer:                                            Janice Bisson

Agency Assist Producer:                               Wendi Hamilton

VP Group Account Director:                        Shelly-Ann Scott

Account Supervisor:                                       Ailin Wu

Account Executive:                                         Lindsay Sherry

 

Production House:                                          Weilands UK

Director:                                                              Paul Weiland

Director of Photography:                              Bojan Bazelli

Production House Exe Producer:              Ivana Bohuslavova

Production House Line Producer:             Francine Weiner

Dance Choreographer:                                  Michael Rooney

Editing House:                                                   Poster Boy

Editor:                                                                   Griff Henderson

Online:                                                                 Crush

 

Audio/Music Company:                                Pirate Toronto

Audio/Music Producer:                                 Chris Tait

Music Track:                                                       “Good Day Sunshine” by The Beatles, Adapted by Pirate Toronto