Tracey Johnson Promoted to Chief Client Officer, iProspect Canada

As part of its ambition and commitment to become the most integrated agency network in the world, dentsu Canada announced today a key leadership appointment. This appointment furthers dentsu’s strategy to champion meaningful progress for clients via a simplified and strategic client experience across the dentsu portfolio of agencies.

To accelerate the transformation of dentsu’s media offering, Tracey Johnson has been appointed chief client officer for iProspect Canada. She will lead a team of highly talented media professionals and work alongside Sarah Thompson – President Media at dentsu Canada. Tracey will lead the client account teams, contribute to new business and overall media operations for dentsu, focusing on developing the best performance marketing team in the country.

“Tracey is an incredible leader. Her team calls her fearless, supportive, and generous. And our clients see her as a trusted advisor that she will solve their business problems with smart strategies and creative inspiration. Personally, it is her radical candor that I appreciate the most,” said Sarah Thompson, president media, dentsu Canada.

An industry veteran holding various senior leadership roles in the media landscape, where she has successfully integrated global clients across various brand portfolios. In addition to a solid track record achieving corporate goals, Tracey has a passion for developing high performance teams to deliver on client’s evolving needs and expectations, along with an incredible depth of knowledge on what the media industry is facing.

“Right now, we’re seeing inflationary pressures as a major factor in our industry. What’s exciting is that by enhancing performance with the appropriate marketing resources and technologies, alongside investing in brand channels and strategies, our clients have the chance to not only reduce inflationary pressures but also emerge as industry leaders. Immediate steps for brands to take include committing to spend, shifting into areas where the audience is growing within the platforms, optimising campaigns against attention metrics, considering overlooked or never-considered inventory in the channel mix, and leveraging adaptive attribution models and marketing mix modeling," said Tracey Johnson, chief client officer, iProspect.