TP-Link Picks Nelson Bostock as B2B and B2C PR Agency of Record

TP-Link, the global leader in network and smart home solutions, has selected Nelson Bostock as its new PR partner for both B2B and B2C communications in the UK. Nelson Bostock will take on the role of a unified, proactive press office, working to grow TP-Link's brand recognition and position it as a leader in product innovation, quality and reliability. Through this work, Nelson Bostock will work with TP-Link to change the conversation on quality of connectivity in the UK.

This strategic appointment follows the completion of TP-Link's global restructuring, marking a significant milestone in the company's efforts to advance key growth initiatives.

Nelson Bostock will work across TP-Link's portfolio, including their internet service provider, Aginet; the B2B cloud management platform, Omada; and consumer tech products Deco and Tapo.

Central to the partnership will be UNLIMITED’s Human Understanding Lab, which will play a key role in shaping the voice of TP-Link across the industry. By leveraging expertise in data, neuroscience, and behavioural science, the agency will help TP-Link gain a deeper and more measurable understanding of its audiences, media, and markets. This approach is designed to drive growth across both B2B and B2C segments.

This appointment is the latest in a series of recent wins for Nelson Bostock across technology, transport and energy; and presents a particularly exciting opportunity to work with a brand that is experiencing a significant period of growth.

Ben Walsh, marketing director at TP-Link, commented, "TP-Link is experiencing significant growth in both consumer and business networking sectors, driven by our market leading innovation. We felt it’s now time to share our story more broadly to relevant audiences. Nelson Bostock truly impressed us throughout the selection process. We’re excited to begin this partnership and collaborate on initiatives that will broaden TP-Link’s awareness with key audiences across business and consumer and elevate our company as an industry thought leader."

Caroline Coventry, managing partner at Nelson Bostock, added, "TP-Link is a fantastic brand, and we’re honoured to be chosen as their dedicated PR partner. Establishing a strong market presence and ensuring effective communication are vital to long-term business success, and we are excited to contribute to an integrated strategy that will drive their business growth and change the conversation on connectivity in the UK."