Toyota Welcomes Australians to “Team Everyone” with Gemba

Developed by Gemba, the campaign shines a spotlight on the brand’s ongoing support of Australian sport, from grassroots communities to Olympic and Paralympic athletes on their journey to Paris.

The Games provide a rare moment in time when every Australian unites behind a single team. ‘Team Everyone’ harnesses this unity, telling stories of the communities that help elite athletes achieve their dream; the fans, community athletes, the volunteers, and Toyota.

Gemba led the integrated campaign that is rolling out across social, digital and national out- of-home, as well as through extensive internal engagement in Toyota offices around the country. Toyota ambassadors Jess Fox, Ryley Batt and Ellie Cole feature across the campaign, alongside grassroots participants, volunteers and Toyota teammates.

Highlights include a social content series of surprise-and-delight films that connect Toyota Ambassadors with aspiring Olympians and Paralympians of the future. Across three videos, we meet young Riley, Gemma, and Maddy who tell their own stories of the passionate. people who support their athletic journeys and how their heroes have inspired them.

Gemba executive creative director, Boyd Hicklin said “It takes a village to raise an Olympian or Paralympian. The incredible young athletes featured in our Team Everyone content are testament to that truth – with their families, coaches, local clubs, volunteers and entire communities rallying behind them. Every step, every supportive gesture, really does matter in the realisation of a dream. That’s what Team Everyone is all about, and why every single Australian is invited to join in, because we’re all part of it. Their success, their joy, their triumph, and even their heartbreak, becomes ours, too.”

In addition, Gemba led the creative national out-of-home (OOH) execution in collaboration with Toyota’s Media agency Spark Media. Across over 1500 OOH sites nationally, Toyota featured a message which encouraged all Australians to join Team Everyone throughout the Games.

Toyota chief marketing officer Vin Naidoo said “Toyota is a proud supporter of the Australian Olympic and Paralympic Teams and the communities that support them in their journey to Paris. For a moment in time, all eyes and ears of the nation are firmly on the Olympic and Paralympic Games, cheering on our athletes in their quest for gold. It is our honour to shine a light on everything that goes into supporting them in achieving their dreams. We’re with you, every step of the way!”

The Toyota Team Everyone Campaign is live throughout the 2024 Olympic and Paralympic Games.