Togetherwith Wins Bronze Cannes Lion in PR with 'Behind the Most Important Job'

On the 4th day at the 2022 Cannes Lions International Festival of Creativity, the Argentine independent agency Togetherwith picked up its first Lion: a Bronze for Zonajobs’ campaign: Behind the most important job.

The award was won in the PR category, where the agency also got a shortlist, and it was the only Argentine agency awarded. Previously, the same campaign was shortlisted in Outdoor.

Carried out on the occasion of the Primary, Open, Simultaneous and Mandatory elections (PASO) that were held in Argentina to define the list of candidates that would represent each political party in the legislative elections of November 2021, the initiative proposed to change the focus of political communication with the challenge that all citizens can learn more about politicians before voting, generating awareness that the most important jobs in the country are being elected.

If when a candidate is chosen for any job, the first thing he does is see his CV. Why don't you do the same with politicians? Why only believe in his campaign promises? From these questions arose the idea of publishing the CVs of the candidates of the different parties that were presenting themselves in the PASO of 2021, with the aim of basing the elections on the training and talent of each candidate, and not only on the promises campaign.

“This is our first year at Cannes Lion as Togetherwith and we couldn’t be happier. Three shortlists, one of them was Bronze Lion, and the only one for the country in the category. It’s a great way to debut. We truly believe that this is a sign that when you work side by side with the client, the best results are achieved. And we are grateful with the Zonajobs team -as well as each member of Togetherwith - for pushing this idea,” said Lulo Calió, CCO and partner at Togetherwith.