Tito’s Handmade Vodka Appoints Arts & Letters as Lead Brand Creative Partner

Tito’s Handmade Vodka has appointed Arts & Letters as its first lead brand creative partner, effective immediately. 

Earlier this year, the agency kicked off its new relationship on a project basis with the first work in the partnership, 'Tito’s in a Can'. The highly successful activation debuted over the summer and the limited-edition cans sold out in a week. 

This is the first time that the brand has named a lead brand creative partner. The appointment was made without a review. 

The Tito’s account win marks a series of new business wins for Arts & Letters in 2022 including ESPN appointing A&L as Lead Creative Partner and winning both the College Football on ESPN business as well as the chance to revive the iconic This is Sportscenter campaign, to winning new accounts like Constant Contact, Zola and a handful of others.