TicketSwap's Bold Campaign Tackles Event-Goers Frustrations

TicketSwap, the leading marketplace for ticket sales has launched a campaign throughout Europe online and out-of-home in Amsterdam, which directly tackles the frustrations that plague event-goers, from overpriced tickets, to online scammers and everything in between.

The campaign features bold headlines that feel super relatable to anyone that has bought tickets online, and reinforces Ticketswap’s mission to bring fairness and honesty back to the fans. The campaign is first work from TicketSwap’s new AOR, Zerotrillion, since winning a pitch for the account in June. 

The ads, whose subjects span popular event categories on TicketSwap, such as music festivals, concerts and live sports events, double-down on the brand’s value proposition as the most honest and transparent ticketing platform. Featuring punchy headlines that speak directly to typical event-goer, the campaign addresses frustrations from price gouging to suspicious sellers with lines such as: “Save the nasty surprises for the club toilet.”, “Only DJs should spike your heart rate.”, and “Meet less strangers in car parks” with each headline paid off by the campaign platform “First in Honesty. Third in Ticket Sales (for now)” A line that simultaneously communicates TicketSwap’s commitment to fairness, while proving their honesty and sprinkled with a bit of cheekiness. 

“Buying tickets online can be frustrating. From poor communications between event organisers and ticketing sites, to total sell-out in seconds driven by scalper bots, to gargantuan fees and the risk of dealing with dodgy resellers peddling fake tickets, everything seems geared toward producing some pretty pissed off customers.” said Teal Minisofer, Zerotrillion’s global PR director. 

But Ticketswap is aiming to change all that. Their mission is to make things fair for fans. By verifying tickets, capping price increases, and raffling off tickets for popular events, they’re doing all they can to ensure that it’s the true fans who get to go to the party and that’s the promise that underpins our entire platform.”

The new brand line 'First in Honesty, Third in Ticket Sales (*for now)' is meant to show customers that Ticketswap is willing to put honesty above all else, even the company’s own bragging rights.

The campaign went live online across Europe and the UK at the end of August kicking off just ahead of Formula 1’s Dutch Grand Prix and features prominent billboards and wild postings around some of Amsterdam's most heavily foot traffic areas, using bright colours and bold typography to highlight some very specific experiences fans face when trying to get tickets to the events they love. It will continue through Amsterdam Dance Event (ADE) through September. a popular time for event-goers to flock to Amsterdam looking for hot EDM tickets, with some refreshed creative to come around the time of the festival. 

Zerotrillion’s creative director, Justin Mulcahy, who recently arrived in Amsterdam to take the reins of Zerotrillion’s creative department in June shared his enthusiasm for the campaign, stating, “I’m fresh off the boat to Amsterdam, so was thrilled to get such a great campaign out the door so quickly. It’s so rare nowadays that you get a lovely client with an excellent offering who wants to make bold work. So, it seemed only fair to give Ticketswap the work they deserved.”