This ZIPPY Clothing Campaign Used 'Lean on Me' Lyrics as a Casting Brief
To celebrate International Children’s Day on June 1st, clothing brand ZIPPY brought together a very special group of kids to create ‘One Big Family’.
But in this instance, the casting criteria wasn’t based on appearance or gender, but on names.
After an exhaustive worldwide casting process involving hundreds of talent agents, kids’ sports clubs, and thousands of parents, they managed for one day to gather 49 kids, whose names together form the lyrics of the Bill Withers’ classic ‘Lean on Me.’
Under the motto 'We go together' ZIPPY aims to convey the idea that we make sense together despite our differences, reinforcing its vision of inclusion, friendship, and togetherness.
The film from This is Pacifica Design Studio + Stream, Tough Guy advertising agency, Playground Productions. Darling Films’ director Cristiana Miranda draws from the insight that we’re all born free of preconceptions. When we’re kids, we don’t see colour, religion, or background. All we see is a potential friend.
“It’s time we stop trying to teach kids for a little bit and try to learn something from them instead,” said Filipa Bello, head of brand and creative design at ZIPPY.
The campaign was shot in London and comes at a moment when the brand is present in 40 countries around the World.
Post Production / VFX
Post Production Company: Musgo
Post-production Coordinator: Ricardo Montez
Editor: Paula Miranda
Colourist: Marco Amaral
Production Company: Playground
Executive Producer: Alexandra Dias
Producer: João Abreu
DOP: Richard Stewart
Director: Cristiana Miranda
1st AD: Marc Wilson
Casting Director: Ilenka Jelowicki
Gaffer: Matt Moffatt
Production Service Company: Darling Films
Producer: Bruce Williamson
Production Manager: Olivia Marcel
Production Coordinator: Dave Frost
Art Director: Penny Crawford
Styling: Alexandra Day
Hair & Make-up Artist: Sara Raeburn
Hair: Francesco Alberico
Grip: Dan Laviada
Prop Master: Tristan Carlisle-Litz
Photographer: Andy Dyo
Digital Assistant: Nick Rees
Sound Company: Dizplay
Creative Director: Miguel Durão & Filipe Mesquita
Creative Agency: This is Pacifica Design Studio + Stream and Tough Guy Advertising Agency
Category: Clothing and Fashion , Day Wear