Schweppes Encourages Us to Break Out of Our Comfort Zones with Sparkling Spots

Sparkling spots for Schweppes’ Born Social campaign directed by Irene Baqué produced by Darling Films with creative lead by VMLY&R remind you that the sunset beats a box set, heels beat slippers, opening doors beats closing them and discovery always beats routine.

Shot in South Africa but set for markets across the globe, we see the long iconic tonic brand’s intention to encourage us to break out of our comfort zones and everyday modes to say ‘yes’ to socialising, mingling and letting loose this summer, responsibly but always with style.

This first consumer campaign under this new direction includes digital and OOH advertising, alongside paid social media, influencer activity and PR and also follows on from the recent launch of the new Schweppes Flavoured Sodas range featuring Melon Watermelon and Peach Coconut variants.