senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

This Spec Ad Imagines Cupid as a Grizzled Film-noir Detective

05/07/2017
Production Company
London, UK
460
Share
UNIT9's Greg & Jacob shoot a modern satirical twist on the mythological cherub

What if the mythological character of Cupid was living amongst us in modern day New York, tired and beaten down by the wild success of today’s dating apps and websites? Portrayed here by a union guy from Staten Island who grumbles non-stop, Cupid is married to his job and can’t imagine life without it, despite the long hours. This spec commercial, shot by UNIT9 directors Greg and Jacob, captures the uniqueness and romance of New York City, with its colours that pop with neon, evoking a film noir imagery and influence.

Greg & Jacob commented: “The idea of playing with a mythical subject in a modern day context was fun, hiding Easter eggs throughout the piece that hint at the Cupid legend. We were aiming for a dark, satirical tone, counter to the material that’s out there at the moment.”

Brand
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from UNIT9 London
The Directors
The Directors: A Common Future
30/08/2024
63
0
The Directors
The Directors: Simon Neal
30/07/2024
65
0
ALL THEIR NEWS
Work from UNIT9 London
Cry Like A Guy
Anthony Rubinstein
04/09/2024
20
0
The Full Story, First
Sky News
03/09/2024
9
0
The Openness Medal
Samsung
26/07/2024
37
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0