Demonstrating a commitment to boosting household resilience to extreme weather,
Suncorp and Leo Australia have launched Haven. This first-of-its-kind digital tool gives
Australian homes a voice to talk about extreme weather risks and provide resilience
tips to better protect their properties.
Providing a pathway to greater resilience in the face of worsening extreme weather.
Australia is on the frontline of climate impacts. Scientists expect bushfires, cyclones,
floods and storms to become more frequent and severe as a result of climate change.
Suncorp has long advocated for greater investment in resilience and mitigation
initiatives to reduce the impacts of extreme weather at both a community and
household level - Haven is the insurer’s groundbreaking next step in this mission.
Haven uses property, location, weather, and natural peril risk data, allowing any
homeowner in Australia to enter their address, see their weather risks, and receive a
tailored video and downloadable resilience report for their home. It is the first time in
Australia that expert data sources have come together to tackle resilience, helping
homeowners with knowledge and tools in the face of worsening extreme weather.
Haven uses ethical AI technology to give every home a voice in a tailored video that
represents its age, providing homeowners with information about their risk to
cyclones, bushfires, floods and storms, and tips on how to protect their homes from
future events.
The experience is captured in a detailed interactive report, providing tailored, practical
resilience tips relevant to each specific weather threat.
Haven’s launch coincides with the release of new Suncorp data, revealing the extent of
extreme weather risk across Australia.
Suncorp’s data shows more than 2.7 million Australian addresses are at high risk of at
least one extreme weather peril, such as bushfires, floods, cyclones and storms.
“To help encourage home resilience across the country, Suncorp included extreme
weather risk data for storms, cyclones, floods and bushfires in the Haven experience,
therefore making resilience tips more tailored to each property,” Suncorp Executive
General Manager Brand and Customer Experience Mim Haysom said.“We are committed to continue finding new and innovative ways to leverage our 100
years of extreme weather experience, alongside the latest technology, to help our
customers and all Australians reduce risk.”
Andy Fergusson, Chief Creative Officer at Leo Australia, added, “The Suncorp resilience
journey, which includes our One House initiative, now extends to every house in
Australia. And it wouldn’t have been possible without the shared vision, immense
dedication, and collaboration of countless people at Leo, Suncorp, and all our
production partners.”
A technology system two years in the making.
Haven comprises live APIs and AI technologies. Leveraging Google APIs, users visualise
their homes in 3D Tiles and Street View and locate nearby resilience services such as
hardware stores. CoreLogic supplies detailed property insights, helping to identify the
property's age and house type, while Geoscape's data facilitates seamless integration
between various data sources. WillyWeather provides users with real-time weather
conditions, along with other insights about anticipated future weather conditions.
The campaign launches across OOH, TV, cinema, social and influencer, and digital
channels such as YouTube and Spotify.
Suncorp launched its resilience brand platform in 2021 with One House, a house
designed to withstand and survive catastrophic weather conditions. This was followed
by Resilience Road in 2022, where the lessons of One House were applied to five
homes in one of Australia’s most disaster-prone towns, and If Your Home Could Talk in
2023. Haven represents a continuation of Suncorp’s existing globally recognised
resilience initiatives.