This Roadkill PSA Is Both Wicked and Weird
lbbonline.com, 9 months, 3 weeks ago
Grey New York has teamed up with The Humane Society and automotive parts manufacturer Bosch North America to launch this brilliantly weird PSA.
Its PSA’s aim is to get drivers to think more about the need to change their windshield wiper blades - a part of car maintenance that is often overlooked by drivers. The resulting film is a three-minute faux music video complete with a pop band full of eerily cute, squished, mangled zombie animals - with a catchy tune to boot.
Production was through Hornet, with direction from Peter Sluszka. Six puppeteers were recruited to bring five built-to-scale puppets (back to) to life through stylised movement and choreographed dance.
In addition to the film, a digital element includes a bit more info about our newfound, roadkill friends. Check it out here.
Creative Agency: Grey New York
Director: Peter Sluszka
Production Company: Hornet
Category: Automotive , Services
Genre: Animation , Visual VFX